Jackson Wang (Chinese rapper and member of popular k-pop group GOT7)
is the latest addition to the faces of FENDI list. Not only that he has been named the new face of FENDI CHINA. Got to say whoever is on their marketing team is being smart. Wang not only reaches the market in Asia but also the world. He reaches those in China who know him for his rap, and hose worldwide who know him for being an idol in the k-pop industry. His popularity spans worldwide, and he has dedicated fans to prove it. On the 25th of May 2018, Jackson Wang debuted his new song titled FENDIMAN, a combination he claims to have made up himself as he states "You know, FendiMan is not two words… it’s FendiMan, it’s a word that I created" (Source: Fendi- Faces and interviews)
As a fan, I have to say not one of his best songs (Sorry Jackson babe) HOWEVER! It is insanely catchy and memorable. All the way through the music video Wang and his dancers are drenched in FENDI's latest collection. From t-shirts to my most hated combination...socks and sandals, sorry sliders. I like them separately, just not together! Do want the sliders, maybe a t-shirt too but my student finance says no. Besides my financial situation, this is genius marketing.
All the way through me and my friend were screaming that it is the biggest FENDI advertisement ever. Reaching the Chinese market is key for any brand, they form a large chunk of the world's population so its a lot of people to market to, especially if they may not be either interested of familiar with the brand. Using an icon is a given, those who like them and idolise them will follow their style, as it would seen to be on trend. I have a huge love for the Asian fashion world, they are ahead of us all by far. So by reaching them it makes their brand a part of future trend in the western regions of the world.
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