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  • Writer's pictureDanielle Breese

Brand Development: After the final presentation

Our final presentation was the encapsulation of all the work we have produced and developed throughout the past 12 weeks as a team.

In terms of feedback all of it was very positive. They especially enjoyed the idea of how the product would work and who for/specifics about it. The fact that we were a product especially for a festival, practically an answer to the grossest of questions at a festival: where's the shower? (Thinking about festival showers actually makes my stomach churn) Other than our idea being the standout point, we had positives about the presentation itself and our professionalism, as a group that was concerned about us as individuals, insecurities etc, about how we performed and sold the product we were very proud of ourselves. The only negatives really were surrounding the bottle design and the name of the product. A couple of people were unsure of it, as it didn't really scream what the product would entail or that it was for a festival. An understandable point. From this feedback we found that as a group we successfully established a brand and product within 12 weeks. Not too shabby if I do say so myself.


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