"“Shoplifters” was a revelation to the Cannes jurors, even those who had seen the spot on a computer before."
“When we got to see it on the big screen—this had never happened to me in a jury room before—once it was finished, the whole jury room spontaneously started applauding,” said Film juror Ana Balarin, executive creative director at Mother London. “That says a lot about it. … Who would have thought that a film with a low budget, without a script, using found footage, could be so entertaining and have such a rich narrative?”
“When we got to see it on the big screen—this had never happened to me in a jury room before—once it was finished, the whole jury room spontaneously started applauding,” said Film juror Ana Balarin, executive creative director at Mother London. “That says a lot about it. … Who would have thought that a film with a low budget, without a script, using found footage, could be so entertaining and have such a rich narrative?”
- Tim Nudd, ADWEEK
I find this to be a hilarious way of advertising.
It's innovative in a way. Why pay for promotional videos when you have pure amazing footage of your own?
To be honest it shows how good the products are, and how desirable they are. If they are willing to risk being arrested or stealing them then they must be so so valuable?
It's kind of a cheeky 'Haha' from Harvey Nichols. Like when a CCTV has the sign that says "Smile you're on camera"
When it comes to high brow shops like Nich's I like it when they strip everything back and do something off brand and new. Using something that isn't filled with model, after model and product, after product being glamorised.
It's fresh. And wayyyy more interesting. As there are so many times I can see a shiny bag and actually be captivated.
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